Godrej Aims for 24% Share in Fresh Chilled Chicken Market.. 28-02-2019, by , 259 Comments 4 Views Poultry and vegetarian products manufacturer and marketer Godrej Tyson Foods aims to have 24% market share in the fresh chilled chicken category and 10% in ready-to-eat chicken products within the next 3 years. The company which markets fresh chilled chicken under Real Good Chicken (RGC) brand and ready to eat under Yummiez brand, has invested Rs 60 crore on expansion of plant capacities. “We are expecting RGC to achieve 24 per cent market share in fresh chilled chicken (amongst organised players) and 10 per cent for Yummiez in 2-3 years,” Godrej Tyson Foods COO Arabind Das said. The company is getting over all retail growth of up to 12% every year. “RGC business is growing at 18-20% and Yummiez is growing at 24%. In coming years we plan to grow yummiez at 30% & RGC at 20%,” Mr Das said. Last fiscal, the company had expanded its plant capacity by 80% keeping in line with the future growth strategy. The company plans to expand business by investing in the chillers and freezers. “We would be investing around Rs 10% in next 2-3 years in chillers and freezers. Last financial year, we have invested 5 crore and,” he said. The company follows October-September financial year. Godrej Tyson, a 49:51 JV between Godrej Agrovet Ltd and US based Tyson Foods Inc, has launched Rs.48 pack of 400 gm chicken and is expecting a good sales from it. “This is aiming to provide a protein-rich meal to economy class people. It is sufficient protein-rich diet for a small family at an affordable price,” said Mr Das. According to Mr Das, consumption of protein-rich food is declining in the country due to rising food inflation and its Rs 48.pack may help in providing nutritious food to the mass at an affordable range. Presently, RGC is available in five cities – Mumbai, Pune, Bangalore, Hyderabad and Chennai – and Yummiez in 60 cities, would be expanded to 200 in next 3 to 5 years. “RGC is available in 1,200 outlets and Yummiez in 4,000 outlets,” he said, adding that it would be expanded further.